OpenAIAI
InfoCapability
OpenAI testing ads in ChatGPT to support free access
AI Impact Summary
OpenAI is initiating a limited test of advertising within ChatGPT to sustain free access. This introduces a new element to the user experience, requiring clear labeling and robust privacy protections. Users will have control over ad exposure, and the answers generated will be independent of advertising. This represents a significant shift in OpenAI's monetization strategy.
OpenAI testing ads in ChatGPT to support free access
Affected Systems
ChatGPT
Business Impact
OpenAI is exploring a new revenue stream to maintain free access to ChatGPT, potentially impacting the user experience with advertising.
Risk domains
- Date
- Date not specified
- Change type
- capability
- Severity
- info