OpenAI launches GPTs to create custom ChatGPT copilots with domain-specific knowledge

AI Impact Summary

OpenAI is enabling GPTs, a feature that lets users assemble custom ChatGPT copilots by embedding instructions, additional data, and skills. This creates new opportunities to tailor assistants for verticals like support, sales, or engineering, using proprietary knowledge without building from scratch. Enterprises should implement governance and data handling practices, including provenance for injected knowledge, access controls, and monitoring for misbehavior or data leakage, as adoption grows across teams.