AWS Elemental MediaTailor launches Monetization Functions — integrate external APIs for ad personalization

AI Impact Summary

AWS Elemental MediaTailor has introduced Monetization Functions, enabling customers to integrate external APIs for ad personalization workflows. This allows for custom ad request building and session data management, eliminating the need for separate middleware. Key use cases include leveraging identity providers like LiveRamp and metadata services like GraceNote, and integrating with header bidding platforms such as The Trade Desk, offering significant flexibility in ad targeting and measurement.